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IHG Accommodations & Resorts Launches New Luxury & Way of living Collection Model

IHG Motels & Resorts has today introduced Vignette Selection as its new Luxury & Way of living brand name, with accommodations in Australia and Thailand the very first to join the assortment.

Hotel X, Brisbane, Australia


IHG Resorts & Resorts has today declared Vignette Selection as its new Luxury & Way of living brand name, with motels in Australia and Thailand the first to join the collection.

Vignette Collection gets to be the sixth addition to IHG’s brand portfolio in the past four yrs, having it to 17 in whole throughout approximately 6,000 accommodations in a lot more than 100 countries. The Selection additional enriches IHG’s rapid-increasing Luxurious & Lifestyle offer you for both leisure and enterprise travellers.

IHG’s Vignette Assortment will give house owners of globe-course independent inns the prospect to retain their exclusive id, while benefitting from our world scale, Luxurious & Way of living abilities, and impressive IHG Benefits loyalty programme. These special attributes in sought-soon after city and vacation resort locations will accelerate IHG’s growth and meet an rising appetite from travellers for a single-of-a-type stays.

Keith Barr, CEO, IHG Accommodations & Resorts, commented: “Our new Vignette Selection gives IHG a persuasive way to welcome globe-class unbiased lodges into our manufacturer household, combining just about every property’s distinctive identification with the energy of our world scale. As our initially resorts in Australia and Thailand both of those showcase, each and every assets is as special as the next, and all will be endorsed by IHG’s dependable popularity for quality.

“We’ve been strategic with the enhancements we’ve made to our Luxury & Way of living portfolio in recent many years, which at far more than 400 hotels and 100,000 rooms is the next biggest in the marketplace. We’ve designed on the heritage and worldwide success of our InterContinental model, with the immediate worldwide growth of Kimpton and Resort Indigo, and acquisitions of Six Senses and Regent. We count on to draw in more than 100 Vignette Collection accommodations in 10 many years, and the brand name will be vital to offering our ambition of field-main net rooms progress.”

Amongst the initially lodges to join IHG’s Vignette Collection will be Hotel X, a 5-star resort, dining and life style destination in the centre of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive style and design and luxurious facilities rejoice this iconic Brisbane neighbourhood via ultra-awesome artwork, Avant Garde lights and exceptional sights of the cityscape.

Thailand’s vibrant Pattaya Aquatique hotel will also be a person of the 1st lodges to be part of the Vignette Collection. Working in collaboration with Thailand’s leading built-in way of living real estate group, Asset Planet Corporation Public Firm Limited (AWC), the resort is centered in Pattaya’s Aquatique district, the city’s very first legendary lifestyle place. 

Mrs Wallapa Traisorat, CEO and President, AWC, commented: “AWC feels honoured to be the first partner in Asia and one of the 1st globally to start a hotel under IHG Accommodations & Resorts’ new Vignette Assortment. With the backing of IHG’s international units and aid, we are assured that our distinctive lodge, situated in the vibrant and energetic beachfront spot of Pattaya, The Aquatique, will appeal to all travellers seeking inspirational and fantastic activities.”

House owners of independent hotels and compact chains are increasingly attracted to the chance to reward from the scale, know-how and financial commitment of a worldwide resort manufacturer leader, these as IHG. These signing up for IHG’s Vignette Collection will achieve immediate entry to world class earnings shipping and delivery and visitor reservation systems, Luxurious & Life-style abilities, our strong IHG Rewards loyalty programme, and procurement personal savings. All of this will occur devoid of large upfront expenditures and just about every hotel will keep its exclusive identity.

Along with the sizeable operator advantages, Vignette Assortment will fulfill the requirements of travellers in search of fascinating unbiased keep ordeals, and supply a larger alternative of fantastic places to generate and burn up loyalty points. Nowhere is this a lot more sought following than in Luxury & Way of living, wherever the drive for distinct activities and special services is lasting.

Seamless conversions of higher-top quality, special unbiased luxurious and life-style resorts and little portfolios will further more quickly-track IHG’s expansion in a sector really worth a lot more than $100 billion, and wherever much more than 1.5 million rooms globally are currently unbiased. Around the next 10 many years, IHG expects Vignette Collection to appeal to far more than 100 qualities globally.

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